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How I Market Your Home - Nancy Valentine

How I Market Your Home

510 S Hewitt St 508 MLS 007

When considering the sale of a “high end home”, most sellers want top dollar. What can you do to make your home more appealing so that it will sell for the highest and best price?  

Start with setting a budget.

Once you have committed to a number that you can abide by, try to see how your house looks to others. Optimally, the remodel process should begin at least 3 months before putting the home on the market. This will allow enough time to hire the right contractor(s), acquire all materials and complete the work. We will begin with the exterior. The curb appeal and a home’s street presence is the first thing a buyer sees. It is difficult to undo a bad first impression. If the home hasn’t been painted recently, that should be one of the first things. Is the color choice in style? Color schemes have changed. Even a freshly painted home will look dated if the color scheme is wrong. Add some new plantings to freshen up the yard. Choose flowers of the season that will be in bloom during the listing period.


Higher end buyers want a home that makes a statement. Dress to impress! Painting the inside is mandatory. Neutral colors are the best so the new owners can picture the home as “theirs”. Hiring a color specialist is a modest investment and insures that the color scheme will give the home a new look.  Consider removing carpet and refinishing the hardwood floors. If you choose to replace existing carpet, stick with neutral colors as well. Kitchen and baths are the most important rooms and those upgrades will give the biggest return. In the kitchen, consider refreshing the cabinets with either paint or oil.  New handles, draw pulls and faucets are inexpensive upgrades and can completely change the look of a kitchen. Updating the lighting is fairly inexpensive too. Remove any fluorescent light fixtures, replacing with recessed lights and add under cabinet lighting. The bathrooms can be updated with a new vanity, new mirrors, changing the faucets and putting in new lighting. Think bright and sparking clean!


When making improvements to a home, the most money is spent on the kitchen and baths. However the other rooms are also important. If the home has a formal living room, it should be more design inspired than the family room. Replace carpeting and if there are hardwood floors, have them refinished. For the stain, choose a darker color, as the lighter stains have fallen out of fashion. With hardwood floors, choose a warmer wall color that, while neutral, makes the room feel inviting. Replace older curtains, using the same rods, with elegant silks. Or remove them all together! Let in natural light. Crown moldings can add a touch of elegance. Don’t have too much furniture. For historical homes, bring out any period details. If there are beams, make them prominent. It will add a dramatic flair to the room, underscoring the architectural beauty of the home. Making your home appealing to buyers can be achieved with a well thought out investment. It can bring great results and help the home sell quickly and for top dollar. Then when you have your “Opening Night Performance” your home will get rave reviews and attract the perfect buyer.



Professional photography, a unique website, which is home's address.com, stunning color brochures, complete with floor plan. Everything is customized to make your home shine! I write a custom detailed narrative and work together with our professional marketing team, the Studio, to create materials to showcase your home.



Using the Multiple Listing Service to best advantage: The gateway to buyers as well as brokers is the Multiple Listing Service (MLS). The goal is to present it so that it stands out from the rest and so maximize the number of hits, thus increasing exposure to the largest buyer pool, here and around the world.

Zillow, Trulia, Google, Yahoo, Redfin, Realtor.com: you name it, your home will be there there.

Home buyers spend 86% of their home-search-time looking online. In order to capture this vital market component, we must establish a presence on the major real estate search sites. Our huge MLS information feed plugs directly into these top real estate sites. Using the Internet’s biggest search engine sites drives homebuyers to my online properties.



What is Staging?

As the theatrical term implies, staging is the art of presentation. If pictures and brochures are the libretto and score, staging is the costumes and set design. Furniture and furnishings are arranged or additional pieces brought in to underscore the property’s best characteristics. Staging is used to encourage buyers to visualize the home’s full potential for them and their life-style. By definition, staging is about the home and not the seller. It is not decorating but the art of presentation.


It’s Showtime!

Let’s Pack the House. I will be present at all broker and public events and open houses to showcase your home. Let's make your home the hottest show in town!


Real Estate Professional in La Canada Flintridge, California