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Staging - Nancy Valentine


What is Staging?

It’s a theatrical term and refers to the art of presentation. So how did it get into the world of real estate? Think putting a spotlight on the actors on stage. The best attributes of a home need to be highlighted in order to make it appealing to the widest audience. Staging is not Decorating! It is set design, creating the best backdrop for each home. Just like in theater, it uses make-up, costumes, lighting and sometimes an entire new set. For occupied homes, it is can range from rearranging and eliminating items to augmenting existing pieces with totally different “staged items”. In the case of vacant homes, furniture and furnishings are brought in to give the property a lived-in feel. Both encourage buyers to visualize the home’s full potential. Staging is the process of preparing a given property for its introduction to prospective buyers. The goal of staging is to create an emotionally appealing setting. While not every property can appeal to every homebuyer, it is in a seller’s best interest to create a space that will evoke a positive response from the majority of homebuyers. Less is More: It's the art of suggestion, not exaggeration. A targeted and well-conceived staging can, quite literally, increase the end sales price of a home by many more thousands of dollars than the cost. I'm often asked whether STAGING works... Here are two prime examples where understanding the area and property well enough to make the right upgrades without breaking the bank, really paid off for the sellers.

SOLD $350,000 Over Asking!


4253 Shepherds Lane La Cañada Flintridge 91011

Offered at: $2,399,000 Sold for: $2,750,000! Over $1,000/SF!


SOLD $100,000 Over Asking!


1193 Armada Drive Pasadena 91103

Offered at: $675,000 Sold for: $776,000!

Real Estate Professional in La Canada Flintridge, California